Most double faced decals are not printed this way any more. The inks screen-printers used were engineered with lead as a component which gave the inks a certain amount of pliability. In 1979-1980 lead was eliminated as a component of screen print inks, by order of the Federal Government, screen-print inks had to be re-formulated without lead. When screen-printers used the new inks without the lead component to manufacture double faced decals, the inks were no longer elastic so the inks crack because of the many layers of ink printed on top of each other.
On the other hand, middle management should also be aware because the implementation of the plan will most likely fall on their shoulders. Finally, the rank-and-file must also be aware of the plan because it would foster a sense of belongingness to the project, be it bookmark printing or invitation printing.