With clicks, the advertiser has at least a guarantee that people will end up on their site (baring 100% fraud in which case they are still guaranteed that at least robots will visit their site). The publisher assumes some of the risk. They now have an incentive to help the advertiser make their ad better so that it gets more clicks. The shared responsibility is at a pretty good balance at this point. It is still the advertisers sole responsibility to turn those clicks into leads or sales (and it is usually the advertiser who should be most qualified at doing this, not the publisher).
California Campaign Finance
One of the first ways to do this is to understand the background of the change; what the change is and why it should happen. In order for a business to be truly successful in its domain it is important for it … Read More