In the words of Matt Cutts, “rel=”nofollow” attribute is an easy way for a web site to tell search engines that the web site can?t or doesn?t want to vouch for a link.” Before January 21st, NOFOLLOW was mainly used for blog comments. This helped blog owners cut down on comment spam. NOFOLLOW was also used in some situations to denote a paid link, but this is a whole other controversy that will have to be saved for a different article.
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