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What good id a business if it does not enjoy customer loyalty? However, it is not that easy to retain customers. In order to keep the business running, customer loyalty is a prerequisite and is much sought after. One really has to come up with something really significant and enticing to lure the customers. Sometimes keeping the prices low works. But you can not rely on this tactic for long. It is important to convince the customers that what you are offering is one of the best product or service.

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Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

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