Now having your own swipe file doesn’t mean that you should copy the ad of the advertiser. This is a big no-no. You only want to use them as inspiration, instead of copying them directly. Along with using a swipe file, you will also want to study from the masters of advertising.
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What does a reputation management service actually do? It depends on the situation-how and why bad publicity is coming up. Some campaigns may involve SEO and focus on creating helpful web pages to dominate the top 20 searches (knocking the negative websites down several pages). Other campaigns may take the issue to social media sites like Face Book or Twitter, and officially comment on a pressing issue. In some cases, the negative page may be libelous and thus could be removed from the Internet with the help of a reputation management service.
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