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Second, it is appropriate to get as much information as you can about who your competition is and what they are doing. The first order of business would be too simply call every caterer in the phone book and have them mail you a copy of their menus. Ask about what types of events they specialize in and what clients they have hosted recently. Understanding your competition better enables you to present your relative strengths and to play down your weaknesses.

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There is also one great value in entrepreneurial strategic alliances. Many choices and types of strategic alliances will help entrepreneurs bring their products to the market. Some advantages of strategic alliances include joint marketing, access to products, enhancements and expanded customer base. Two basic types of strategic alliances are equity and non-equity.

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